top of page

NASCAR’s Daniel Hemric Teams with Local Patriot Roasting Company for Coffee Collaboration

Cabarrus County-based brands unite for a purpose as a portion of proceeds will help

fund Hemric’s Be The Change Scholarship at Rowan-Cabarrus Community College

KANNAPOLIS, N.C. (Oct. 6, 2023) – 2021 NASCAR Xfinity Series Champion and Kannapolis,

N.C. native, Daniel Hemric, has partnered with Kannapolis-based Local Patriot Roasting

Company (LPRC) to release a new coffee blend titled Head Down, Fin Up. A portion of the

proceeds from each bag of Head Down, Fin Up coffee sold will be directed to the Daniel Hemric Be The Change Scholarship at Rowan-Cabarrus Community College (RCCC), which is awarded to two students annually. The coffee’s title, Head Down, Fin Up, is a saying that Hemric has told himself throughout his racing career as a way to swim through rough waters with a determination to persevere, no matter the obstacle. Hemric and his wife Kenzie hand selected the blend of Colombian and Nicaraguan beans to create a coffee that reminds the couple of their 2017 wedding in Jamaica.

“Creating a coffee blend is certainly one of those things I never thought I’d have on my resume,”said Hemric. “But, I’ve always been a coffee drinker and this process has been fun the whole way through. From the moment Kate (Falconer, owner of LPRC) and I started talking, we bothknew we wanted to make great coffee and we both wanted it to benefit the Kannapolis community. Kate thought it would be a good idea to support the Be The Change Scholarship that Kenzie and I started in 2019 with Rowan-Cabarrus Community College, and we’re certainly thankful for her willingness to do that. Hopefully, we can sell a lot of coffee and continue to increase the scholarship’s endowment.”

The Daniel Hemric Be The Change Scholarship formed in 2019 and is awarded annually to twostudents from Rowan or Cabarrus County that qualify for financial aid and have chosen a field ofstudy in motorsports, welding, or mechanical engineering.

“Daniel, being a Kannapolis native with a passion for the community and giving back, made this a no-brainer for us,” said Falconer, who co-founded LPRC in 2021. “We consider ourselves a community-driven coffee shop, so giving back is something we stand for as well. We’re very

excited Daniel was down to do the collaboration.”

Customers can purchase 12-ounce bags of Head Down, Fin Up for $14.99 at LPRC’s location in downtown Kannapolis, or online at



About Local Patriot Roasting Company

Local Patriot Roasting Company is a community-driven coffee shop that proudly stands as a

symbol of dedication and service. Established in 2021 by a passionate woman patriot and two

military veteran partners, our mission is to brew the perfect cup of coffee while fostering a sense of unity and pride within our local community. The store’s address is 139 West Avenue,

Kannapolis, N.C., 28081. For more information visit

17 views0 comments

Recent Posts

See All


bottom of page